Rio Rancho’s location in central New Mexico provides easy access to the regional markets of the Southwest. The States of Arizona, Utah, Colorado, Oklahoma, Texas, and the State of Chihuahua, Mexico, border New Mexico. Interstates 25, 40, and 10 serve to connect Rio Rancho to New Mexico’s neighbors and the major markets of California as well. Demographics Now estimates suggest that over 1,000,000 people, or 55 percent of New Mexico’s population, reside within 100 miles of Rio Rancho.
Access to markets from Rio Rancho can be easily reached via truck, rail, and air. Markets within a 600-mile radius include El Paso, Denver, Phoenix, Tucson, Oklahoma City, and Las Vegas. Within 800 miles, the cities of Dallas and Los Angeles are added. The California markets of San Diego and San Francisco, as well as the major Texas markets of San Antonio, Austin, and Houston, are within 1,100 miles of Rio Rancho.